Instead of going after pure power and performance we decided to dramatize the poise and precision of the R8 instead.

Shot on a Russian Arm custom mounted to the R8’s roof we slowly pan around the car, giving viewers a close-up look of the 610bhp R8 V10 plus.

The R8’s elegance is highlighted by Dusty Springfield's ‘Windmills of Your Mind’ taken from her album ‘Dusty In Memphis.’ Speed isn't everything.