Everyone’s skin is different, which is why Skinsei have created a bespoke skincare package based on how you live.

All our content was captured in the US where Skinsei will be launched exclusively, targeting an audience aged between 18-28.

Our overall task was to build Skinsei as a brand and create assets that could be used across multiple channels.

BRANDING

Our first challenge was naming the brand. We chose Skinsei because everyone’s skin says something about them. And to demonstrate Skinsei’s unique positioning we created a brand world bespoke to each setup through art direction using the coloured restless bars, which gave us endless design responses.

PORTRAITS

Over 60 portraits of real people, who were street cast, were captured to show the diverse range across America.
These portrait shots bringing to life the idea; ‘There’s no skin like yours’ will be used across all the channels.

PRODUCT APPLICATION

40 production application shots were created using models with different skin types. Each model would show how to correctly apply the product to skin.