The journey of rebirth
through the alchemy of earth
Renaissance is a visionary brand offering a wide range of Adaptogen products. Although It has been operating successfully for a while, a couple years ago it hit a low point where the target expected was not being reached and the sales were limited to a small scale community. That’s when Design Alchemy took over to reposition the brand.
The only preexisting elements were a brand’s name and the products recipes. So we had to rebuild the brand ground up.
The journey began by analysing the business format, and find ways to reestablish the foundations in all creative angles from a product development standpoint. From unfolding the storyline and developing the manifesto to crafting the logo and designing the majestic packaging for the entire product line. We then partook on the physical production of all packaging alongside talented international artists and local manufacturers, we even created a 3D custom made chocolate mold.
This project was dreamy, not just because we had so much artistic freedom to create a profoundly beautiful case study, but because it is a brand that lives within our loyalty to elevate collective consciousness and we had the opportunity to use the branding as a mean of purposeful communication.
Renaissance is continuing to expand successfully beyond our wildest expectations.
The legend tells a story
about an Alchemist and a Philosopher, who were seeking the paths of human awakening; and so they went on a vision quest into the forest to receive guidance from the wisdom of nature and her elements.
Brand’s Storyline
Along the voyage they learned from the nectars of plants and the growth of trees, the blossoming flowers and the whispering breeze.
They followed this trail through Its natural course, to find magical creatures rooted at the source.
For many suns they walked until one moon they found the stars illuminating a pathway underground.
A group of children were dancing in the midst of the night, to brighten the darkness and elevate light.
Little did they know, these children of the earth, would become their mentors through the journey of rebirth…
We honour the sacred presence in medicine and our intention is to inspire humans to a conscious usage.
Renaissance is created by a collective of light seekers responding to the calling to revolutionise humanity through the power of nature.
We alchemize a wide range of products with ethically-sourced powerful medicine from earth, which serves different depths of altered states of consciousness through a variety of plant-based formulas.
All of our products are connected to the same spirit of the earth and Its purpose, which is to improve the quality of living through consciousness’ expansion.
Renaissance is here to revive the rituals by raising awareness of the intentionality behind medicine.
Brand Manifesto
Product line
Each product has its own story, which is told through mind blowing handmade illustrations and a golden printed poetic guidance, which will explain the dosage and the conscious usage of the medicine.
Renaissance seeks to honour the rituals, so it’s a priority to make our packages become the means to elevate this purpose.
Our two signature chocolates are vegan and made by hand, using high vibrational ingredients from the earth, all sourced ethically from around the world.
These bars are the alchemy of powerful medicine and adaptogens which are formulated to activate different moods.
They are designed to enhance emotions, sensations and brain capacity.
Chocolates
“Alchemy
for an open heart”
This medicine has the intention to open your heart and empower human connection. Enhanced with Cordyceps for an energy boost and Lion’s Mane for a present mind.
This ceremonial bar is designed for rituals and sacred spaces. A much deeper medicine blend, which combined with Cacao and adaptogens will activate lucid visuals and increase the depth of mind navigation.
“Alchemy
for an awakening”
Vegan Caviar w/ adaptogens
The holy potion
is infused into translucent pearls.
Which will open dimensions as the lightness unfurls.
Naturally flavoured microspheres of concentrated active medicine to take off into a deep journey.
An exclusive high end product to share in special occasions.
An aphrodisiac blend to journey with an open heart and playful vibrations.
This Cacao mix has the intention to light up the fire of love. It is the perfect alchemy between theobromine, adaptogens, and active medicine.
Powdered magic to infuse with hot water and create your own ritual space.
Ceremonial Cacao w/adaptogens
A great alternative for those who want the medicine journey accurately dosed. Perfect for measured & scheduled-use as mini or micro-dosing.
These formulas are alchemized with adaptogens, neurotransmitters, and other elements from earth to expand our perception into more specific mindsets. They are designed to enhance cognitive power and boost the immune system.
The different roads to take for dosing protocols are expressed inside each product’s brochure.
Micro-dose Capsules
“Alchemy for brain power”
A highly functional medicine integrated with cognitive-oriented adaptogens which will rewire synapses in your brain for self-optimization. Synapsia is designed for consistent use and It works really well enhancing any creative process.
125 mg per capsule
“Alchemy for ecstatic times”
Same alchemy of Harmonia with an extra kick of active medicine.
Euphoria is crafted to upgrade your perception into a joyful state of presence. It is the most concentrated formula out of the capsule offerings.
333 mg per capsule
“Alchemy for presence”
A formula designed to lift the spirits, alleviate depression and increase social connection. Harmonia will make you feel harmonious through the sun, and energized through the moon.
225 mg per capsule
A medicine that will take you through the paths of self discovery.
These drops are a concentrated version of the medicine, alchemized with honey. Ideal for both a sweet microdose or a full dose for those seeking profound altered states of consciousness.
“This alchemy chest is a portal into the wisdom of the holy children.”
All Renaissance products inside a timeless gift box.
Perfect as a present or a self treasure to journey in different sets and settings.
Alquimista represents a compilation of the parallel universe we created for you.
Produced by
Lauren Daniels
Written by
Zohar
Illustrations by
Joe Wilson