Creativity has the power to create a better, more open world.

Create A Better Tomorrow, Tonight, is a global campaign designed to celebrate creativity and progress.

The platform celebrates the brand’s core beliefs and its continued collaborative approach. Despite the tumultuous times we live in, Absolut has seen that this generation remains positive and believes that tomorrow will be better.

Absolut has long believed in the power of creativity to instigate progress, and Create a Better Tomorrow, Tonight collaborates with creatives who share the brand progressive point of view.

Create a Better Tomorrow, Tonight operates global and integrated, with Absolut collaborating with seven additional artists on a digital campaign, each also briefed to create their own vision of a better tomorrow.

The work have been handpicked talents as such as Mickalene Thomas, Toilet Paper Magazine, Olivia Steele, Stevie Gee, RUDE and photographer Catherine Losing, musician Nakury, illustrator David Luepschen, graphic designers Chrissie Abbott and Tracey Ma and street artists Bambi and Hansky is set to be showcase across Absolut’s global channels.